Born in Hawaii, Made for Luxury
For centuries, Hawaiian natives have used the fragrant juice of the awapuhi ginger plant to moisturize skin and hair. Captivated by the plant’s healing benefits, John Paul DeJoria and Paul Mitchell established a sustainable, solar-powered awapuhi farm in Hawaii in 1980.
Today, tradition meets technology with a proven hair care system infused with awapuhi extract to transform hair at the deepest levels. Our unique extraction method allows the most lipid-rich part of the awapuhi root to bind to the hair shaft, leaving hair softer and more manageable with intense shine.