Jason Yates began his career more than 30 years ago as a hairdresser in the UK, working his way up from salon apprentice to manager and eventually managing director for a group of 22 salons. During that time, he also worked as a platform artist and educator for a hair care manufacturer, exposing him to a different part of the industry that opened a career path beyond the salon.
In 2012, Jason joined JPMS™ as Vice President of Marketing, where he led the marketing strategy for all brands, later expanding his leadership role to make him the first-ever Vice President of Sales and Marketing in the company's history. With hands-on experience in every facet of the professional beauty industry—from hairstyling to business management, marketing and sales—Jason was appointed President of JPMS™, and oversees the company's global daily operations.
While his journey from hairdresser to executive may be unusual, Jason observes: "We work in an amazing industry that allows us to go in many different directions, especially if you are a young professional stylist. My career may not be a typical path for a hairdresser, but it's certainly one that can happen."
