Our First-Ever Global Ambassador
“Expressing myself through hair is a fun experience that represents different stages in my life. I get to create new personas, personalities and characters with every look—from super sexy with long, straight hair, a chilled-out feel with curly waves, and a little tomboy with a short cut,” says Winnie.
Winnie Harlow is known for breaking the beauty mould and following her own path as a successful model and activist, with a tie to hair since childhood.
“Partnering with an iconic brand like Paul Mitchell is close to my heart, as my mom was a hairdresser growing up. I loved seeing her transform a client’s hair, put a smile on their face, and leave them happy and ready to rule the world,” she says.
Shop Winnie’s Four Iconic Looks
Style like Cesar and Winnie with their edit of classic Paul Mitchell® products and tools, then use these to re-create the four iconic looks from our campaign using the style guides below.
CELEBRITY HAIR STYLIST
Meet César DeLeön Ramirêz
There’s no relationship like the one between a stylist and his muse. César DeLeön Ramirêz and Winnie Harlow share a special bond that illustrates how a creator’s touch can make their subject shine.
Like Winnie, Cesar’s hair story also began in his mother’s salon, and as a 25-year veteran in the industry, he's worked with every recognisable head in Hollywood.
He brings his artist perspective, which is in perfect harmony with Paul Mitchell®’s commitment to supporting hairdressers with the products, tools and inspiration to help their business and artistry thrive.
INFLUENTIAL TOP MODEL
Get to know Winnie Harlow
Known for breaking the beauty mould and following her own path, top model and advocate. Winnie Harlow joins the Paul Mitchell® family as its first-ever Global Ambassador. Spending her childhood in the salon, Winnie watched her mom not only transform her guests’ hair, but also their lives.
Winnie was ostracised for her differences as a child. Once she embraced her uniqueness, she found the courage to pursue her dreams of becoming a model and spokesperson for others with low self-esteem.
Today, Winnie is a true style chameleon who exudes confidence with every hair flip. Winnie Harlow x Paul Mitchell® shows you there are no limits to the power of your individuality when you express yourself through style.
XO Your Pro
Join us in celebrating the special bond between stylists and their clients
Hairdressers hold a special place in our hearts.
They're our stylists, confidants and advisors. They lift our spirits and make us feel at the top of our game.
Nothing beats the confidence boost from a visit to the salon
Paul Mitchell is going behind the scenes with model and activist Winnie Harlow and her long time stylist Cesar DeLeon Ramirez to celebrate the bond we have with our pros.
XO Your Pro is a love letter to hairdressers
Winnie and Cesar will offer a window into their friendship that has developed from years together on set, along with top looks and style tips.
Now more than ever, we understand how lost we would be without the stylists in our lives- so we're celebrating the special bond between stylists and their clients with our global ambassador and top model, Winnie Harlow and her long time hairdresser, friend and Paul Mitchell Brand Ambassador Cesar DeLeon Ramirez