Francisco “Coco” Zurita

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Coco Zurita headshot

Francisco “Coco” Zurita

Professional BMX Rider

Francisco "Coco" Zurita moved from Santiago, Chile to the United States in 2003 and quickly became one of the best vert riders in the world. He has competed in more than eight X Games and he was the first rider to ever land a triple tail-whip. Coco’s other accolades include 2nd place at the 2009 BMX World Championship and Rider of the Year at the 2010 Dew Tour. He has a reputation for going fast and high as the sky!

We asked coco to give us the scoop on his career, inspirations, favorite Paul Mitchell® products and more! Here's what he had to say:

The words that describe me are…
All over the place.

I got my start in BMX when…
I saw my friend, who I really looked up to when I was young, riding his BMX bike. I was blown away by how cool it was.  

My most significant achievement as an athlete is…
Winning the 2013 BMX World Championship title in Germany.

If I wasn’t a professional athlete, I’d be…
A pro racecar driver.

When I’m working out, I love to listen to…

My favorite Paul Mitchell product is…
Tea Tree Special Shampoo®.

The Paul Mitchell product I always have with me when I travel is…
The Detangler®.


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