Business rEvolution and The Gathering 2016

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Sunday 14th August saw the second Paul Mitchell Business rEvolution take place in Las Vegas at the Aria Resort & Casino. The event focused solely on the business side of hairdressing; followed by Paul Mitchell The Gathering over the following two days to satisfy the creative side of things.

The aim of Business rEvolution is to help support the entrepreneurial aspect of salon professionals with the goal of building salon economies that are more resilient, inclusive and informed.

Speakers included John Paul DeJoria, Co-Founder & Chairman of the Board of John Paul Mitchell Systems & The Patrón Spirits Company; Michaeline DeJoria-Heydari, Vice Chairman and Director of Future Development, John Paul Mitchell Systems; Robert Cromeans, Global Artistic & Business Director of John Paul Mitchell Systems; Jason Yates, VP of Sales and Marketing of John Paul Mitchell Systems; Stephanie Kocielski, VP of Education, Shows & Events for John Paul Mitchell Systems; Antony Whitaker, Bestselling Author, Motivational Speaker & Hairdresser; John Harms, Founder & CEO of Millennium Software; Van Council, Owner of Van Michael Salons & Zeezor, and Intercoiffure USA Artistic Director; Terri & SteveCowan, owners of Professional Salon Concepts Distributor & four Paul Mitchell the School locations; and Carol Phillips, Internationally-known Keynote Speaker, Trainer & Industry Consultant.

With the theme of ‘Live Beautifully’ running throughout The Gathering, John Paul DeJoria once again shared his mantra:

“Successful people do all of the things that unsuccessful people do not want to do.”


Bringing together more than 3,000 hairdressers from across the globe, the opening show on Monday, August 15th kicked off with John Paul arriving on stage on a branded motorbike to welcome audience members, introduce his partner Angus Mitchell, and announce John Paul Mitchell Systems' latest accomplishments, highlighting the importance of charity and giving back.

Michaeline DeJoria-Heydari, Vice Chairman and Director of Future Development at John Paul Mitchell Systems introduced NEON; a new brand from Paul Mitchell exclusively designed for Gen Z and their mums and is the only one of its kind in the professional market. This is set to launch in the UK in spring 2017.

 Robert Cromeans and Jason Yates introduced two new exciting professional hair colour launches: the demi – Paul Mitchell's new demi-permanent hair colour; and POP XG – a vibrant semi-permanent cream colour, launching in the UK in early 2017.

Jason and Robert also unveiled the Color Outside The Lines colour competition winners: British stylist Alexandria Garner scooped the international prize, while Tyson Noriega (Ogden, UT) was crowned the national winner, and Amanda Smith (Tulsa, OK) scooped the New Talent Award.

Attendees then split into groups to attend hands-in and look and learn classes focusing on male grooming, style, colour and haircutting.

Kicking off the second day of Gathering with an inspiring opening General Session was world-renowned motivational speaker Tim Storey, followed by more hands-in and look & learn presentations.

The Grand Finale Show presented by Robert Cromeans and the Paul Mitchell Artistic Team shared inspirational display of artistry with explosions of colour, passion and innovation. From a glow in the dark fibre optic dress to a shrinking fringe in the Prince tribute section; the team pulled out all the stops to show the versatility of hair and the creativity of the team and the brand.