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No Animal Testing- behind the scenes

Take a sneak peek behind the scenes of the reimagined vintage dove campaign


Trusted for its quality and performance-driven styling products, Paul Mitchell® is truly an affordable luxury, with more than 80 products for every hair type and end result.

Paul Mitchell® has a strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally.


  • No animal testing. Since 1980
  • Many products are Vegan
  • Built on Integrity
  • Professional Only. No products sold through supermarkets or chemists
  • A legacy of Giving Back
  • Affordable Luxury Position
  • Performance Driven Formulations
  • Trusted Brand

 SOURCE: JPMS® consumer survey of over 1,000 consumer participants.


Back in 1980, Paul Mitchell Systems (as it was known then) started with just three key products. Shampoo One®, Shampoo Two® and The Conditioner™. For their 40th Anniversary, the three originals plus the classic 413 Sculpting Brush have been given a Limited Edition makeover! Harking back to the launch packaging, black and white is very much the focus with large central text and logo. These are still among the top selling Paul Mitchell® products 40 years on; if you’re guests haven’t met this tantalising trio yet, now is the perfect time to introduce them!

Limited Edition Anniversary Products available from March 2020