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Live Beautifully

From the very beginning John Paul Mitchell Systems has been dedicated to leaving the world a better place and enhancing the lives of all who inhabit it. As a celebration of our heritage, our commitment to cruelty free cosmetics, and with the utmost respect to regulations worldwide, we are implementing a change to our packaging–the bunny icon will be replaced with our iconic and recognisable Dove. 

Our cruelty-free Dove logo will adorn our packaging and promotional materials moving forward. We believe this clearly represents our commitment to our original core values, respect for all life, and our enduring commitment to peace, love and happiness.

Caring for our planet

We have a long history of giving back, partnering with numerous charities dedicated to animal rights, sustainability, the environment, and much more. By using Paul Mitchell®, you're supporting a company that's helping to change the world, one good deed at a time.

Whether we're planting trees, protecting animals or preserving our natural resources, Paul Mitchell® is (and always has been) dedicated to making our world a more beautiful place.

John Paul Mitchell Systems® pride themselves on being eco-conscious and environmentally friendly as they continually search for sustainable ingredients and work toward adopting the most current green practices in packaging and supply chain.

We've switched from plastic to paper!

In November 2019, we switched our plastic Paul Mitchell® Take Home bags to FSC certified brown paper. And for every bag sold, we'll be donating 5p to a chosen charity. 



Our culture of giving is helping to change the world. When you choose John Paul Mitchell Systems®, you get more than just high-performing products. You’re supporting a brand that believes in giving back. Over the years, John Paul Mitchell Systems® and Paul Mitchell Schools have donated millions of dollars to hundreds of philanthropic causes: from environmental protection to children’s charities and human rights. But we don’t just give with our checkbook—we mobilize our entire John Paul Mitchell Systems® community to get involved and lend a hand. You get to be part of a culture that’s helping to change the world, one good deed at a time.


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