Paul Mitchell - Our Company, Our Vision

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Corporate Values

White dove on Paul Mitchell Awapuhi Shampoo bottle

For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell® is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing and our charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything we do.

Our History

Nearly 35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. The rest is history.

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John Paul and Paul


The Beginning

With just $700, John Paul DeJoria and Paul Mitchell launch our company. Their “office” consists of a post office box and an answering machine with a message recorded by a female friend.



The Originals

The first Paul Mitchell® products—Shampoo One®, Shampoo Two® and The Conditioner™—are launched in their now iconic black and white packaging (color printing was too expensive at the time). Our revolutionary Hair Sculpting Lotion™ makes its debut three months later.

No Animal Testing


No Animal Testing

Always looking out for our furry friends, Paul Mitchell® becomes the first professional beauty company to announce that we don’t conduct or endorse animal testing.



Satisfaction Guaranteed

John Paul DeJoria and Paul Mitchell travel near and far to conduct no-cost product demonstrations. They guarantee that salon owners will sell all products purchased, and if not, they could return them for a full refund.

Awapuhi farm


The Awapuhi Farm

Green from the get-go, Paul Mitchell® establishes a self-sustaining, solar-powered Awapuhi farm in Hawaii—all of the Awapuhi used in our products is still harvested there today.

Sculpting foam


A Star is Born

Paul Mitchell® introduces Sculpting Foam™, which is still a must-have for beauty editors and celeb hairstylists alike.



For Professionals, By Professionals

Paul Mitchell (the man) stars in a national advertising campaign with the tagline, “This man does not want you to buy his products. Anywhere.” The ad firmly establishes our company’s commitment to the professional beauty industry and fighting diversion.


An Instant Favorite

Always on the forefront of innovative ingredients, Paul Mitchell® introduces tingly Tea Tree Special Shampoo® (with much fan-fare from stressed-out scalps everywhere).



Team Paul Mitchell Karate

Paul Mitchell® gets its start in the world of lifestyle sports and sponsors Team Paul Mitchell Karate, a martial arts team based in Rhode Island. We still support them today!

Solar car



Co-founders Paul Mitchell and John Paul DeJoria look to the future and pioneer one of the world’s first solar and wind-powered racecars and enter it in the World Solar Challenge in Australia. Fast and green!

Sad farewell


A Sad Farewell

The hairdressing industry loses an icon, John Paul DeJoria loses his friend of 18 years, and Angus Mitchell loses his beloved father. Paul Mitchell dies of Pancreatic Cancer at age 53, leaving his share of the company to Angus.



Steadfast Commitment

John Paul DeJoria, along with Paul's stage partner Jeanne Braa and the Paul Mitchell® Master Associates, come together to assure the industry that our company’s commitment will remain the same, despite the loss of their dear friend, partner and mentor.

Baby dont cry


A New Kid in Town

Baby Don’t Cry® Shampoo is introduced and makes bath time fun for kids (and parents) with its gentle, tearless formula.



We Care

Paul Mitchell® receives a Humanitarian Award from People magazine for our ethical treatment of animals.

In memoriam


In Memoriam

In memory of Paul, a row of trees is planted in Hyde Park, London where he used to go horseback riding as a child. Attendees include John Paul DeJoria, Roger Daltrey of “The Who” and actor James Coburn.

Global Growth


Global Growth

With the addition of Korea, Paul Mitchell’s distribution network expands into 30 countries.



Making Waves

Paul Mitchell® sponsors the US Open of Surfing, the largest and oldest surfing competition in the United States (we still remain the longest running sponsor).

Tea Tree


Tea Tree Expands

Due to the overwhelming popularity of Tea Tree Special Shampoo®, Paul Mitchell® launches the Tea Tree brand, turning showers everywhere into into a tingly, spa-like retreat. Ahhh.

PM School


Paul Mitchell® The School

The first Paul Mitchell School opens its doors in Costa Mesa, CA and sets a new standard for education in the pro beauty industry.

PM shines


Playing with Color

We introduce Paul Mitchell® the color, our first professional hair color brand. It is followed shortly after by PM SHINES® in 2004.



The Debut of a Bestseller

Paul Mitchell® revolutionizes the blow-out and reduces drying time with the launch of Super Skinny® Serum (still one of our bestselling products).



Tea Tree Makes a Difference

Tea Tree partners with leading environmental organizations and pledges to help make our world a greener place.

Head for change


Head for Change

Our global “Head for Change” campaign is launched based on the belief that if we all make small changes to the way we live and work, we can help make the world a better place.

Food for Africa


Giving Back

Paul Mitchell® and Paul Mitchell Schools help Food4Africa provide nutritious meals to thousands of orphans.

Tool time


Tool Time

Paul Mitchell® Pro Tools™ heat up our fans’ styling routines with high-tech innovation and sleek features.

PM School


Educating Future Icons

Paul Mitchell® Schools reach 100 locations (and 10,000 Future Professionals) nationwide.



30 Years in the Making

Tradition meets technology with the launch of the Awapuhi Wild Ginger® collection, featuring luxury care for dry, damaged hair.




MITCH®, our first-ever men’s line, hits salons and offers guys high-performance grooming essentials that can handle any style situation.



The Truth About Curls

The Paul Mitchell® Curls collection hits the market and encourages curlfriends to embrace their natural texture.



Intelligent Styling

Paul Mitchell® introduces the industry to intelligent styling with Neuro®, a line of professional tools boasting meticulous craftsmanship and cutting-edge technology.

New Paul Mitchell Website


The New Face of

Our website gets a makeover and offers exciting new features including an inside look at our company’s history and culture, tons of style inspiration, videos, a blog and much more!



Paul Mitchell ® celebrates 35th Birthday When Paul Mitchell launched his eponymous product line in 1980 with his partner John Paul DeJoria, he started a REVOLUTION in the hairdressing industry. With the introduction of hair sculpting and the innovative product Hair Sculpting Lotion™, his idea of ‘wash and wear’ hair freed women from roller sets and endless sessions under the hood drier. “Paul Mitchell brought out the very best in creativity and talent in the people around him,” enthused Vidal Sassoon. “He had great style. I knew that if Paul worked with us and developed the technique of the cut, he’d take it further. He had something terribly special. He could inspire people.” 35 Years of Style, Cruelty-Free, Giving Back, Professional Only. #IHEARTPM