Keep your blonde hair bright
Formulated with a violet tint, the Platinum Blonde collection is the perfect solution for blonde, white and silver-coloured hair. Instantly eliminates brassiness and warmth whilst keeping hair radiantly shiny and conditioned.
Platinum Blonde Shampoo™
The perfect shampoo for blonde, white and silver-colored hair. Formulated with a deep violet tint, it gets rid of brassiness while softening strands and adding shine to natural and colour-treated blonde hair.
Platinum Blonde Conditioner
Our Platinum Blonde Conditioner helps to cool brassy tones in blonde, white and silver hair. Violet-tinted, colour-enhancing formula eliminates warmth, softens strands and adds shine. Added conditioners and nutrients keep strands hydrated, leaving hair feeling soft and looking absolutely radiant.
Platinum Blonde Toning Spray
Winner of NewBeauty’s 2019 Beauty Choice Award for Best Brass Buster For Blonde Hair, this leave-in conditioning spray has shimmery, violet-tinted pigments to refine blonde hair and adds a burst of shine.