The Demi from Paul Mitchell®

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The perfect fusion of shine, condition and coverage

Exceptional Shine
The Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.

Gentle Conditioning Formula
Deposit-only, no-ammonia colour is exceedingly gentle and offers outstanding condition.

Perfect Gel Consistency
Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.

Rich, vibrant colour lasts 4 to 6 weeks.

Intermixable Shades
Including Clear for unlimited customisation and more varied shade options with depth and/or translucency.

The Demi Shade Chart

Swatches are a guideline only. The final result will be affected by the colour and condition of the hair before application.

The Demi Swatch Chart

The Muted Metallics Collection

Ask your stylist for details

Prepare to be enchanted by three new luminous shades - Rose Gold, Lavender and Silver - from The Demi. Ideally suited for pre-lightened or natural high-level blondes, these pastel tones can create stunning looks.

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Rose Gold Before And After

The Intensely Cool Collection

Ideally suited for pre-lightened or natural high-level blondes, these four delicate shades can be used individually for single-tone refinement or intermixed with any The Demi shades for added dimension. 

Ask your stylist for details.

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The Spice Collection

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Warm, golden highlights with darker undertones for an authentically sun-kissed transformation.


A shiny, rich shade of brown that is illuminated by incorporating subtle highlights around the face.


Energetic and romantic shades of red that complement and reinvigorate with shimmers of copper throughout.