The perfect fusion of shine, condition and coverage
Exceptional ShineThe Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.
Gentle Conditioning Formula Deposit-only, no-ammonia colour is exceedingly gentle and offers outstanding condition.
Perfect Gel Consistency Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.
Long-Lasting Rich, vibrant colour lasts 4 to 6 weeks.
Intermixable Shades Including Clear for unlimited customisation and more varied shade options with depth and/or translucency.
NEW Bombshell Beige Collection
Discover a new family of Natural Beige Shades from our fastest growing colour line, The Demi. Expand your palette with seven new soft, natural-looking beige tones your guests will be asking for.
DEMI VIOLETS AND BLUES
Broaden your palette with new Violet and Blue shades from the best-selling Paul Mitchell® Professional Hair Color line, The Demi.
These five hues provide true violet and blue ash undertones, ranging from cool blonde to the richest blue black. Intermix to create your own unique tone or use alone and experience the beauty of the individual shades – all with exceptional condition and shine for healthy-looking hair.
The Demi Shade Chart
Swatches are a guideline only. The final result will be affected by the colour and condition of the hair before application.
The Muted Metallics Collection
Ask your stylist for details
Prepare to be enchanted by three new luminous shades - Rose Gold, Lavender and Silver - from The Demi. Ideally suited for pre-lightened or natural high-level blondes, these pastel tones can create stunning looks.
The Intensely Cool Collection
Ideally suited for pre-lightened or natural high-level blondes, these four delicate shades can be used individually for single-tone refinement or intermixed with any The Demi shades for added dimension.
Ask your stylist for details.
Style Inspiration
For more inspiration, check out the #thedemi on Instagram.
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