Behind the Bottle - Animal Testing: Never Have, Never Will

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Animal Testing: Never Have, Never Will

In 1980, we became the first professional beauty company to publicly stand up against animal testing. Now 35 years later, that pledge to our furry friends remains a driving force in all that we do. Just last year, Paul Mitchell® Co-founder John Paul DeJoria made the decision to stop selling our products in China when animal testing became a mandate, reaffirming our steadfast commitment to being cruelty-free.

The making of Paul Mitchell® Products

The Paul Mitchell® product development process begins in a state-of-the-art facility in Santa Clarita, California. It’s within the walls of the Product Innovation Center (PIC) that new Paul Mitchell® products are researched, formulated and tested (on humans!) in the 12-chair working salon. From concept to completion, the talented team of in-house chemists and product evaluators work hand-in-hand to perfect every formula and bring the newest Paul Mitchell® innovations to life.