HYDRASOFT, MORE BEAUTIFUL THAN EVER

Same Formulas, New Look

The formulas you love have a new look featuring at least 25% PCR* (post-consumer recycled) packaging. Purposefully imperfect, each bottle or tube is unique and may vary slightly in color due to the nature of recycled content. Join us in celebrating this uniqueness as we all do our part to help the planet.

THE START OF SOMETHING BEAUTIFUL

The Vision

Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After learning that the gel from the awapuhi flower lathers, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist. The rest is history.

A LITTLE PIECE OF PARADISE

Awapuhi Farm

In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo™.

REGENERATIVE ROOTS

Caring for the Earth

All of the awapuhi used in our products is still grown and harvested on the Paul Mitchell® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully harvested using time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.

A portion of each root is also replanted for the following year's harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.