Products
-
New
Gently cleanse hair while replenishing moisture with this color-safe, sulfate-free (without SLS, SLES, ALS) hydrating shampoo.
ShampooAll Hair Types -
New
Condition and replenish hair while providing optimal moisture with this hydrating conditioner.
ConditionerAll Hair Types -
New
The HydraTriplex™ Treatment features triple action hair technology to hydrate, bind and seal the hair with...
Hair + Scalp TreatmentsAll Hair Types -
New
Transform hair with softness and shine without the weight. The HydraTriplex™ blend of amino acids, vegetable...
Hair Gloss TreatmentsAll Hair Types -
Preps hair for a flawless blowout with weightless hold.
Hair StylingAll Hair Types -
Creates tousled, beachy styles anywhere and adds lush volume with touchable movement.
Hair StylingAll Hair Types -
Locks in style with a humidity-resistant, firm hold.
Hair StylingAll Hair Types -
Hydrates and smoothes thirsty hair, and delivers long-lasting, crunch-free hold with a silky finish.
Hair StylingAll Hair Types -
Ultra-dry, medium-hold hairspray protects against humidity and prevents frizz.
Hair StylingAll Hair Types -
Great for prepping any style, this dry-touch oil absorbs quickly and easily into the hair to...
Hair StylingAll Hair Types -
Weekly deep conditioning hair mask repairs dry, damaged hair and delivers intense hydration and shine.
Hair + Scalp TreatmentsDry hair -
Colour-safe, sulphate free shampoo thoroughly cleanses while protecting colour and repairs dry, damaged hair.
ShampooDry hair -
Colour-safe conditioner instantly detangles and replenishes dry, thirsy strands for silky, healthy-looking hair.
ConditionerDry hair
HYDRASOFT, MORE BEAUTIFUL THAN EVER
Same Formulas, New Look
The formulas you love have a new look featuring at least 25% PCR* (post-consumer recycled) packaging. Purposefully imperfect, each bottle or tube is unique and may vary slightly in color due to the nature of recycled content. Join us in celebrating this uniqueness as we all do our part to help the planet.
ANCIENT ROOTS
Hawaiian Awapuhi Ginger
For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturize skin and hair. Packed with 19 amino acids hair needs to look and feel its best, the awapuhi plant provides natural nourishment for dry and damaged strands.
THE START OF SOMETHING BEAUTIFUL
The Vision
Our co-founder and renowned hairdresser Paul Mitchell was introduced to Hawaiian awapuhi ginger in the early 1980s. After learning that the gel from the awapuhi flower lathers, he became captivated by the natural benefits of the remarkable plant. This inspired a vision that Paul shared with his business partner, John Paul DeJoria, and our chemist. The rest is history.
A LITTLE PIECE OF PARADISE
Awapuhi Farm
In 1983, our co-founders established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers and fruit-bearing trees, the retreat became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original fan-favorite Awapuhi Shampoo™.
REGENERATIVE ROOTS
Caring for the Earth
All of the awapuhi used in our products is still grown and harvested on the Paul Mitchell® Awapuhi Farm. The same family has lovingly cared for the grounds for over 40 years. Each awapuhi ginger plant is carefully harvested using time-honored practices. The roots are washed by hand, then dried in a solar dehydration shed and ground into a concentrated powder that is added to our products.
A portion of each root is also replanted for the following year's harvest, creating a regenerative cycle. The roots remain dormant in the earth until early summer, when they begin to grow into the next generation of awapuhi ginger.