Style, Performance & Creativity
These are the bonds that link Paul Mitchell and the world of lifestyle sports.
For more than 30 years, we have proudly sponsored sports events and athletes around the globe. From skateboarding pros and world-class snowboarders to volleyball stars, karate champions and urban dancers, our talented athletes encourage us to embrace our own passions, find inspiration in unexpected places and push the envelope to create works of art.
Meet the Team
Get to know some of the pro athletes on our sports roster (quirks, inspirations and all).
Alisa Kress is a World Beauty Fitness and Fashion (WBFF) diva who won 5th place at the World Championship in August 2011 and took 1st during her WBFF debut.
Branden Rikita was born into an active family, where participation in sports was the norm. He competed in soccer, road biking, mountain biking, swimming, track and skiing from a young age, and he showed promise as an athlete from the beginning.
Caitlin was born and raised in Miami, Florida. At age eight she began her martial arts career and at age 13 she began working with Mike Chat, the founder of Xtreme Martial Arts (XMA).
Olivia Irene Gonzales, better known as Chachi Gonzales, is an American dancer, choreographer and occasional actress. Chachi started taking dance classes at the age of six and was initially trained as a ballet dancer.
Chas Guldemond started his snowboarding career in New Hampshire at the age of nine. Throughout his youth, he worked side jobs to pay for park passes and snowboard equipment. Chas excelled in his sport and competed professionally for the first time in 2006.
Attending a Paul Mitchell Sports event? Share your pics with hashtag #SportYourStyle and they could be featured here.
Sponsored Tours & Events
Here’s the scoop on each of our partners.
What it is: The World of Dance Tour is the largest international urban dance competition that showcases and celebrates the style and creativity of today’s youth.
How we participate: We're proud to be the title sponsor of the World of Dance Tour. Plus, at each tour stop, Paul Mitchell Schools Future Professionals provide complimentary hairstyles and makeup touch-ups so dancers and event attendees look and feel great.
What it is: The XTERRA Off-Road Series is a premier global triathlon and trail running event open to athletes of all ages and athletic abilities. Participants test their endurance as they make their way across various terrains including lava beds, pineapple fields, sandy beaches, mucky jungles and dark caves.
How we participate: The Paul Mitchell booth offers participants braids and haircuts on site. All proceeds support the Challenged Athletes Foundation, an organization that provides opportunities for people with physical disabilities to pursue an active lifestyle.
What it is: The Dew Tour is the top action sport series that showcases the best athletes in skateboarding, BMX, freesking and snowboarding. The summer event lineup includes street, streetstyle, park and dirt, and vert, and the winter tour features some of the newest Olympic sports, including slopestyle and superpipe.
How we participate: The Paul Mitchell booth is manned by Future Professionals and salon stylists who provide on-site haircuts, braids and vibrant hair color accents. All proceeds go to Road2Recovery, an organization that provides financial assistance to motocross and supercross pros who have sustained career-ending injuries.
What it is: The Merrell Down & Dirty Obstacle Race features both a three-mile and six-mile course with more than 20 challenging, military-style obstacles, each ending with a mud pit. Cargo nets, sandbags, tractor tires and rock walls add to the fun.
How we participate: Paul Mitchell sends Future Professionals and salon stylists to each event to provide haircuts and braiding services. All proceeds collected benefit Challenged Athletes Foundation and Operation Gratitude, an organization that supports active duty and veteran communities.
What it is: We founded Team Paul Mitchell Karate on the same values that define our company: honor, respect, discipline and integrity. It was our first-ever sponsored sports team and remains one of the few corporately sponsored karate teams today. Team Paul Mitchell Karate is the gold standard in the sport.
How we participate: During each event, Paul Mitchell Future Professionals offer competitors and attendees complimentary hairstyles that are both fun and functional.
What it is: The World Series of Beach Volleyball is the premier, international event for professional volleyball. The world’s best athletes compete against each other in teams of two, four and six for the ultimate prize, $1 million dollars. This week-long festival features live music, local food, activities for kids and, of course, world-class volleyball.
How we participate: Paul Mitchell Future Professionals and local Focus Salon stylists provide haircuts and sporty styles to attendees on-site.
What it is: Hip Hop International is the most prestigious hip hop competition that showcases the talent of over 3000 dancers from 40+ nations as they battle for the US and World Hip Hop Championship titles.
How we participate: Local Focus Salon stylists offer participants styling services at the Paul Mitchell Braid Bar.
What it is: The Burton Mountain Festival is an eight-stop tour that hits the best winter resorts in the US. It offers snowboarders an opportunity to test Burton’s newest boards, bindings and boots for free, in addition to enjoying the resort and on-site entertainment.
How we participate: Team Paul Mitchell is on-site in igloo-shaped tents to provide entertainment in the form of MITCH pong, hoop shoot and other fun games.
What it is: The Burton US Open of Snowboarding is the longest-running snowboarding event, in which the world’s most elite snowboarders compete in the halfpipe and slopestyle championships. Attendees enjoy concerts, riding events and product demos.
How we participate: Team Paul Mitchell is on-site with games and fun for everyone, including MITCH pong, hoop shoot and MITCH product giveaways.
What it is: US Ski and Snowboard Association (USSA) oversees the athletic pipeline for Olympic development in all skiing and snowboarding disciplines. They host seven competitions across the country, in which the world’s best athletes compete in slopestyle, superpipe, skicross, snowboardcross, serials and moguls to gather World Cup points and qualify for the US Olympic Team.
How we participate: Paul Mitchell Future Professionals provide complimentary hand massages and host MITCH pong and hoop shoot in the booth. Winners receive travel size MITCH products.
What it is: As one of the most scenic and popular triathlons in the US, this event draws nearly 10,000 competitors, including a mix of professional athletes, corporate teams and a handful of celebrities. All proceeds from the event benefit Children’s Hospital Los Angeles.
How we participate: Paul Mitchell Schools Future Professionals and local Focus Salon stylists provide haircuts and styles on-site for participants and spectators. All proceeds from the Paul Mitchell booth benefit the Challenged Athletes Foundation.
What it is: The Dirty Girl Mud Run series is a three-mile, untimed obstacle course and mud run open exclusively to women. The event encourages ladies of all fitness levels to share good, unclean fun with friends and family.
How we participate: Paul Mitchell Future Professionals are on-site to deliver a healthy dose of beauty and confidence. All proceeds benefit Bright Pink, a non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. Did we mention that we also set up a corn hole game and give away pink mustaches to the winners? Talk about fun!
What it is: Supergirl Surf Jam is the only 6-star ASP ranked surf competition in North America and the largest all-women’s professional and amateur surf competition in the US. Ladies from all over the world compete over a three-day period in Oceanside, CA.
How we participate: Paul Mitchell Schools Future Professionals provide competitors and attendees with complimentary hairstyling services.