For us, producing the highest quality professional hair care available is simply not enough. Paul Mitchell® is (and always will be) dedicated to making our world a more beautiful place. We were the first professional beauty company to stand up against animal testing and our charitable efforts continue to set the standard for giving in our industry. A commitment to caring for people and the planet is a driving force in everything we do.
Some things never change. Paul Mitchell® Co-founder and Chairman of the Board John Paul DeJoria and Co-owner Angus Mitchell still steer our company according to its original vision. Despite offers from public corporations to sell, they refuse because of our initial vow to stand by the professional beauty industry. The men behind our bottle make Paul Mitchell one of the most recognized and respected names in the industry.
John Paul DeJoria
John Paul DeJoria is a first-generation American turned entrepreneur, philanthropist and pillar of the business community. He has struggled against the odds not only to achieve success, but to share his success with others, always living his motto: “Success unshared is failure.”
Paul Mitchell revolutionized the art of hairdressing with his creative eye and unparalleled talent. He was the visionary behind the art of hair sculpting, he liberated women from hair rollers and he took the industry by storm with the introduction of hair products featuring Hawaiian awapuhi ginger.
Angus Mitchell was born into the legacy of late, legendary hairstylist Paul Mitchell. As the son of the hair fashion icon, Angus’ unique upbringing in the hair industry exposed him to the same passion that inspired his father, leading him to eventually fulfill his destiny in the first family of hair.
Nearly 35 years ago, two friends were inspired to start a company that would support the success of hairdressers and provide luxury hair care at an affordable price. The rest is history.
With just $700, John Paul DeJoria and Paul Mitchell launch our company. Their “office” consists of a post office box and an answering machine with a message recorded by a female friend.
The first Paul Mitchell® products—Shampoo One®, Shampoo Two® and The Conditioner™—are launched in their now iconic black and white packaging (color printing was too expensive at the time). Our revolutionary Hair Sculpting Lotion™ makes its debut three months later.
No Animal Testing
Always looking out for our furry friends, Paul Mitchell® becomes the first professional beauty company to announce that we don’t conduct or endorse animal testing.
John Paul DeJoria and Paul Mitchell travel near and far to conduct no-cost product demonstrations. They guarantee that salon owners will sell all products purchased, and if not, they could return them for a full refund.
The Awapuhi Farm
Green from the get-go, Paul Mitchell® establishes a self-sustaining, solar-powered Awapuhi farm in Hawaii—all of the Awapuhi used in our products is still harvested there today.
A Star is Born
Paul Mitchell® introduces Sculpting Foam™, which is still a must-have for beauty editors and celeb hairstylists alike.
For Professionals, By Professionals
Paul Mitchell (the man) stars in a national advertising campaign with the tagline, “This man does not want you to buy his products. Anywhere.” The ad firmly establishes our company’s commitment to the professional beauty industry and fighting diversion.
An Instant Favorite
Always on the forefront of innovative ingredients, Paul Mitchell® introduces tingly Tea Tree Special Shampoo® (with much fan-fare from stressed-out scalps everywhere).
Team Paul Mitchell Karate
Paul Mitchell® gets its start in the world of lifestyle sports and sponsors Team Paul Mitchell Karate, a martial arts team based in Rhode Island. We still support them today!
Co-founders Paul Mitchell and John Paul DeJoria look to the future and pioneer one of the world’s first solar and wind-powered racecars and enter it in the World Solar Challenge in Australia. Fast and green!
A Sad Farewell
The hairdressing industry loses an icon, John Paul DeJoria loses his friend of 18 years, and Angus Mitchell loses his beloved father. Paul Mitchell dies of Pancreatic Cancer at age 53, leaving his share of the company to Angus.
John Paul DeJoria, along with Paul's stage partner Jeanne Braa and the Paul Mitchell® Master Associates, come together to assure the industry that our company’s commitment will remain the same, despite the loss of their dear friend, partner and mentor.
A New Kid in Town
Baby Don’t Cry® Shampoo is introduced and makes bath time fun for kids (and parents) with its gentle, tearless formula.
Paul Mitchell® receives a Humanitarian Award from People magazine for our ethical treatment of animals.
In memory of Paul, a row of trees is planted in Hyde Park, London where he used to go horseback riding as a child. Attendees include John Paul DeJoria, Roger Daltrey of “The Who” and actor James Coburn.
With the addition of Korea, Paul Mitchell’s distribution network expands into 30 countries.
Paul Mitchell® sponsors the US Open of Surfing, the largest and oldest surfing competition in the United States (we still remain the longest running sponsor).
Tea Tree Expands
Due to the overwhelming popularity of Tea Tree Special Shampoo®, Paul Mitchell® launches the Tea Tree brand, turning showers everywhere into into a tingly, spa-like retreat. Ahhh.
Paul Mitchell® The School
The first Paul Mitchell School opens its doors in Costa Mesa, CA and sets a new standard for education in the pro beauty industry.
Playing with Color
We introduce Paul Mitchell® the color, our first professional hair color brand. It is followed shortly after by PM SHINES® in 2004.
The Debut of a Bestseller
Paul Mitchell® revolutionizes the blow-out and reduces drying time with the launch of Super Skinny® Serum (still one of our bestselling products).
Tea Tree Makes a Difference
Tea Tree partners with leading environmental organizations and pledges to help make our world a greener place.
Head for Change
Our global “Head for Change” campaign is launched based on the belief that if we all make small changes to the way we live and work, we can help make the world a better place.
Paul Mitchell® and Paul Mitchell Schools help Food4Africa provide nutritious meals to thousands of orphans.
Paul Mitchell® Pro Tools™ heat up our fans’ styling routines with high-tech innovation and sleek features.
Educating Future Icons
Paul Mitchell® Schools reach 100 locations (and 10,000 Future Professionals) nationwide.
30 Years in the Making
Tradition meets technology with the launch of the Awapuhi Wild Ginger® collection, featuring luxury care for dry, damaged hair.
Who Is MITCH?
MITCH®, our first-ever men’s line, hits salons and offers guys high-performance grooming essentials that can handle any style situation.
The Truth About Curls
The Paul Mitchell® Curls collection hits the market and encourages curlfriends to embrace their natural texture.
Paul Mitchell® introduces the industry to intelligent styling with Neuro®, a line of professional tools boasting meticulous craftsmanship and cutting-edge technology.
The New Face of PaulMitchell.com
Our website gets a makeover and offers exciting new features including an inside look at our company’s history and culture, tons of style inspiration, videos, a blog and much more!
TALKING’ ‘BOUT A REVOLUTION…
Paul Mitchell ® celebrates 35th Birthday When Paul Mitchell launched his eponymous product line in 1980 with his partner John Paul DeJoria, he started a REVOLUTION in the hairdressing industry. With the introduction of hair sculpting and the innovative product Hair Sculpting Lotion™, his idea of ‘wash and wear’ hair freed women from roller sets and endless sessions under the hood drier. “Paul Mitchell brought out the very best in creativity and talent in the people around him,” enthused Vidal Sassoon. “He had great style. I knew that if Paul worked with us and developed the technique of the cut, he’d take it further. He had something terribly special. He could inspire people.” 35 Years of Style, Cruelty-Free, Giving Back, Professional Only. #IHEARTPM