Say Hello To NEON!
Infused with natural sugar, Neon is a little sassy and a little sweet, setting the standard for emerging trends. Made primarily for Generation Z, Neon focusses on inclusiveness, individuality and building self-esteem. Neon doesn't just want to make people feel and look great, it wants to do great things also!
50% OF TEENS WORRY ABOUT BULLIES
100% OF PARENTS WORRY ABOUT THEIR TEENS BEING BULLIED
Not only does Neon have everything you need to create sweet styles, it has also teamed up with The Diana Award Anti-Bullying Campaign to empower young people to tackle bullying in their schools and communities.
Established in 1999, The Diana Award is a charity legacy to Diana, Princess of Wales’ belief that young people have the power to change the world.
The Diana Award's Anti-Bullying Campaign involves a number of different projects aimed at reducing bullying in schools. One of the main projects is the Anti-Bullying Ambassadors Programme which has trained over 20,000 young people across the UK to lead on anti-bullying campaigns in their schools.
The Neon campaign will support this programme by celebrating young people across the UK who have done exceptional anti-bullying work. To do this we’re recruiting a #NeonSquad to inspire other young people with their anti-bullying stories.
MAKE WAVES – OR DON’T
GET MESSY – OR KEEP IT TOTALLY TOGETHER.
WHY LOOK LIKE EVERYBODY ELSE?
Let’s create a world where everyone can be themselves and shine!
LAUNCHING JULY 2017!