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_DSC6345 CREDIT Sea Shepherd - Mirko De Luca

Sea Shepherd Conservation Society, the leading direct-action marine conservation non-profit organisation best known for the Animal Planet TV series, Whale Wars and Ocean Warriors, has holding a press conference to announce the unveiling of their brand-new vessel M/V John Paul DeJoria named after co-founder of John Paul Mitchell Systems. 

_DSC6410 CREDIT Sea Shepherd - Mirko De Luca

“We are proud to launch a new ship and proud to have it bear the name of John Paul DeJoria,” said Captain Watson. “This ship’s mission is to save the lives of sharks, whales, dolphins, turtles and all other species in the sea being ruthlessly and illegally killed by poachers. John Paul has a passion for life and for conservation that will be reflected in the future actions of this fast-long range patrol vessel.”

Stated DeJoria: “From the top of the highest mountain to the bottom of our deepest sea, all of earth’s creatures deserve to thrive, not barely survive. On behalf of all the families at John Paul Mitchell Systems hair care & John Paul Pet, we honor our connection to all living species on this planet.  Paying a little rent through contribution helps keep our planet healthy and become even better because we were here."

_DSC6456 CREDIT Sea Shepherd - Mirko De Luca

ABOUT SEA SHEPHERD CONSERVATION SOCIETY: Paul Watson is a renowned, respected leader in environmental issues and co-founder of Greenpeace, Sea Shepherd Conservation Society is a non-profit marine conservation organization whose mission is to end the destruction of habitat and slaughter of wildlife in the world’s oceans to conserve and protect ecosystems and species. Established in 1977, Sea Shepherd uses innovative direct-action tactics to investigate, document, and take action when necessary to expose and confront illegal activities on the high seas. By safeguarding the biodiversity of our delicately balanced oceanic ecosystems, Sea Shepherd works to ensure their survival for future generations. Visit for more information.

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Posted in: News, Culture of Giving

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