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NO ANIMAL TESTING. IT’S PART OF OUR IDENTITY. NEVER HAVE DONE. NEVER WILL.

Did you know Paul Mitchell® was the first professional beauty company to stand up against animal testing?

As Paul Mitchell® we are proud to be cruelty free; and have been since our brand launch in 1980. As the only international professional hair care brand to receive Cruelty Free International’s Leaping Bunny seal of approval; we want to celebrate our cruelty free status and share this message with the world. With over 80% of countries still testing on animals and a lack of consumer awareness of different brand ethics, we are once again affirming our commitment to our cruelty free beliefs throughout 2016.

Trade magazine Creative Head gave us the special opportunity to share our ‘No Animal Testing’ message with readers in their January 2016 issue. It was an amazing opportunity to raise awareness, so we thought who better to represent Paul Mitchell® than our dedicated brand advocates? The collaborative shoot features salon owners, stylists and beauty bloggers who are passionate about the Paul Mitchell® brand, our products and the ethical values we stand for. 

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During 2016 our committed cruelty free campaigners will be voicing their views and opinions through our social media platforms, spreading our No Animal Testing statement. Popular cruelty-free bloggers including The Good Beauty Guide and The Vegan Taff will be creating powerful guest posts on the Paul Mitchell® blog showcasing their commitment to cruelty-free with the aim to raise consumer awareness and stamp out animal testing! 

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A commitment to caring for people and dedication to making the world a more beautiful place is a driving force in everything we do. It’s part of our identity. Help us to share the cruelty-free message, and put an end to unnecessary animal experiments in 2016.

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Visit www.crueltyfreeinternational.org to join the Go Cruelty Free Pledge.

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Posted in: Culture of Giving

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