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Guest Post: The Good Beauty Guide

Guest Post: The Good Beauty Guide 'Why I'm cruelty free'

Fiona Ward talks us through why she has chosen to take a stand against animal testing and go cruelty free for good! The author of cruelty free blog The Good Beauty Guide and full time journalist gives us an insight into the world of cruelty free beauty from her perspective.

I've always loved animals. I have various childhood memories that laid the foundations for my fondness – running wildly around the Somerset countryside with our family dogs; developing a love and concern for giant pandas that's never left me; weeping uncontrollably at any film or TV advert that even hinted at an animal’s suffering. I'm at my happiest in dog-friendly places and have a penchant for funny cat videos on Youtube. Don't judge me. 

Since going cruelty free in June last year, I've been surprised at the amount of people that have questioned why. If I'm honest, I can't remember what triggered me to even think about it. As a beauty blogger and journalist, I've been writing about and giving advice on hair and makeup products for years, but I'd never really considered the animal-testing processes that many of my favourites had gone through before they landed on my dressing table.

One day I got to thinking about animal experiments and decided to do a bit of my own research. I think there had always been an awareness in the back of my mind, but I'd (a little selfishly, perhaps) never given it any serious thought. Anyone who's looked into animal-testing at all will know that there's some pretty harrowing case studies and investigations out there, and honestly, I challenge anyone not to think twice about the products they use after some of the things I've seen and read. From then on, I decided I'd never use a product that had been tested on animals again. 

Luckily, the cruelty free conversation is growing, and brands like Paul Mitchell that have been cruelty free from the beginning are really leading the way. I'm glad to say that more and more people are joining the movement and considering cosmetics with a conscience. 

Animal-lover or not, most will agree that putting innocent creatures through painful experiments just for the production of hair and beauty products is completely unnecessary. Having shared my life with a small but special handful of beloved pets (currently my hilarious and much-adored cat, Hugo), I know I'll stand strongly against animal testing for the rest of my life. Will you?

To find out more about Fiona's cruelty free beauty journey, visit

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Posted in: Culture of Giving

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