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Paul Mitchell is making the world a more beautiful place one tree at a time!

Our eco-inspired Tea Tree brand has long supported healthy forests and now for the third year running we are proudly supporting Reforest’Action. Based in Paris this environmental organisation plants trees across the globe in the areas that are most in need. 

Our aim is to plant 500,000 trees by the end of 2016, and to date we've already planted over 340,000 across North, Central and South America in areas where the trees are needed most.

We plant Maya Nut trees in San Martin Province, Peru and Sayaxche, in Peten Department, Guatemala. Located in the upper part of the Peruvian Amazon rainforest, San Martin Province is suffering from serious deforestation due to logging, mining and an influx of settlers and the woodlands in Sayaxche are being cut down for large-scale agriculture, oil exploration and mining.

Go green for Earth Day!

This year in honour of Earth Day on the 22nd of April, we are re-affirming our goal to reach a total of 500,000 trees planted by the end of 2016 and we need your help! 

Celebrate Earth Day by planting a tree and helping Tea Tree reach the goal by the end of 2016. Visit Reforest’Action at and enter the code TEATREE16 and click ‘validate’ to plant your FREE tree in South America.

Our Tea Tree Commitment:

  • Plant 500,000 trees by the end of 2016
  • Sequester over 85,000 tons of CO2 during the trees' lifetime
  • Support rainforest conservation and reforestation projects in Peru and Guatemala
  • Benefit local communities through better health and nutrition, as well as additional revenue
  • Protect soil from depletion and erosion caused by deforestation

For more information on Reforest’Action or to plant your free tree please visit

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