OH! THE POSSIBILITIES!
The Paul Mitchell UK Artistic Team and Robert Cromeans went into the fold and brought the Origami Collection to life recently.
October offered us the opportunity to share precious time with Robert Cromeans, Mary Cuomo and the UK Artistic Team to launch the Origami Collection at our Into the Fold with Origami event in London. Attended by 10 European countries, the team wowed the sold-out crowd with tress transformations on four models, two of whom had never experienced hair colour before. Robert, Mary, Rocco Tizzano, Josh Denholm and Andy King shared the colour formulations and transformed each model with their take on the Ming, Lucy, Nina and Milan cuts. In the afternoon, the attendees got to experience Origami hands-on.
Amy is Paul Mitchell’s Creative Communications Manager and our go-to gal for all things creative in PR, including social media, editorial photoshoots, copywriting and more.