The Green Takeover
Plant a tree and build a forest with Tea Tree. Paul Mitchell® proudly support Reforest'Action, an environmental organisation that plants trees worldwide, in the areas where they're needed most. Tea Tree's Green Takeover has made a commitment to:
- Plant 500,000 trees by the end of 2016
- Sequester over 85,000 tons of CO2 during the trees' lifetime
- Support rainforest conservation and reforestation projects in Peru and Guatemala
- Benefit local communities through better health and nutrition, as well as additional revenue
- Protect soil from depletion and erosion caused by deforestation
TREES WHERE THEY'RE NEEDED MOST
Tropical forests take up only 6% of the world’s surface area, yet contain one-half to three-quarters of plant and animal species. That's something worth preserving!
We are planting trees in two tropical forest areas:
- San Martin Province, Peru, in the upper part of the Peruvian Amazon rainforest. Home to many plant and animal species, this region is being rapidly deforested due to logging, mining, agriculture and an influx of settlers.
- Sayaxché, in Petén Department, Guatemala. The rainforest here is rapidly being cut down for large-scale agriculture, oil exploration and mining.
HEALING THE EARTH, HELPING PEOPLE
Reforest'Action has chosen to use the Maya nut tree for both the Guatemala and Peru reforestation projects. The trees will be planted by local indigenous communities (in partnership with the Maya Nut Institute), who will eventually harvest, market and eat the nuts. A traditional part of Mayan forest gardens, the Maya nut tree is more valuable alive, as a food source, than cut for timber. Once trees have matured, one hectare can provide £9,500 of revenue per year. This will help ensure that the forests we plant will grow and thrive long into the future.
The Maya Nut Tree
- Mature Maya nut (Brosimum aicastrum) trees can grow up to 40m tall and more than 2m in diameter
- The fruit, leaves, flowers and buds are the favored food of 85% of tropical birds and mammals, such as the howler monkey
- They are considered a keystone species for protection of biodiversity in the tropics