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The perfect fusion of shine, condition and coverage

Exceptional Shine
The Demi conditions hair while it colours, providing incredibly rich results with exceptional shine.

Gentle Conditioning Formula
Deposit-only, no-ammonia colour is exceedingly gentle and offers outstanding condition.

Perfect Gel Consistency
Liquid colour mixes to a perfect gel consistency that’s ideal for both bottle and brush application.

Rich, vibrant colour lasts 4 to 6 weeks.

27 Intermixable Shades
Including Clear for unlimited customisation and more varied shade options with depth and/or translucency.

The Demi Shade Chart

Swatches are a guideline only. The final result will be affected by the colour and condition of the hair before application.

Paul Mitchell Professional Hair Color The Demi Swatch Chart