Performance. Pure and simple.
Requires lower levels of ammonia to open the hair cuticle.
DYESMART ™ SYSTEM
Allows for maximum penetration, greater colour longevity and predictability.
Unsurpassed grey coverage, rich red series, exceptional highlift series.
BEESWAX BASE WITH PURE XG PROTECTION SYSTEM
Easy to mix and apply. Beeswax, cottonseed oil and rice milk leave hair shiny and healthy-looking.
The Color XG Shade Chart